Team-BHP's "Live to Drive" keychains are made from a soft durable rubber so they will not scratch your car when hanging from the keyhole. They are flexible, so they'll survive in your pocket too. The key-ring has a gunmetal silver finish. The yellow lettering & surround is raised just slightly above the black base. The rear of the keychain is a shiny black. What better way to link Team-BHP straight to your car and put an even bigger smile on your face every time you grab your keys!